Thomas McKinlay – The Science-based Playbook of Ecommerce Optimization

The Science-based Playbook of Ecommerce Optimization: Get your Ecommerce store up to date.

Introducing The Science-based Playbook of Ecommerce Optimization

In recent years, scientists from the world’s best universities have discovered hundreds of improvements for Ecommerce businesses.

For example, their scientific findings tell us how:

• Long to wait before asking for a customer review (Jung et al., 2022)
• To easily make products look more attractive (Sharma & Kumar, 2022)
• To frame promotions so that they convert better (e.g. Zane et al., 2021)

But only very few giant businesses (e.g. Amazon, Walmart) have the teams of PhDs, time, and money to analyze and apply these discoveries.

So everyone else is left to rely on biased opinions, sketchy “$ecr€t tips to +997% sales”, or has to reinvent the wheel themselves – wasting precious resources.

This is absurd. So we fixed it.

Presenting: the latest, most useful, scientific discoveries to optimize your Ecommerce store, in a simple, practical Playbook.

How to use The Science-based Playbook of Ecommerce Optimization

Use these recommendations to prioritize your optimization experiments, or as a guide when creating a new Ecommerce store.

Always try to test these changes on a small scale before implementing widely. Differences in the context of your business can make these effects unexpectedly weaker or stronger.

What You’ll Learn Inside The Science-based Playbook of Ecommerce Optimization

A (non-exhaustive) list of the areas the playbook helps you optimize:

• Product images and videos
• Stronger social proof
• Messaging and descriptions
• Loyalty and retention
• Promotions pricing and framing
• Collecting reviews
• Driving customer referrals
• Reducing product returns
• Turning complaints into sales

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