Brian LaManna – Modern Discovery

Your Roadmap from 1st Discovery Call to Closed-Won Revenue.

Modern Discovery is a complete system for turning conversations into revenue – at every stage of your deal.

Unlike other resources that make you sit through hours of courses and live sessions, Modern Discovery provides an instantly applicable framework that transforms how you connect with prospects from first touch to closed deal.

Who This Is For?

Sales Reps Will:

• Transform discovery from a sales stage to the foundation of your entire deal cycle
• Close deals faster by uncovering true buying motivations earlier
• Boost win rates by avoiding the common pitfalls that kill deals
• Stand out from the competition with thoughtful, research-backed questions
• Earn higher commissions by mastering how to align with buyers and position solutions effectively

Sales Leaders Will:

• Train your entire team with a consistent, repeatable discovery model
• Improve pipeline health and forecast accuracy with properly qualified deals
• Guide your reps to continue discovery throughout the entire sales motion
• Reduce deal slippage with the late-stage discovery techniques
• Create a modern approach that works for today’s sophisticated buyers

What You’ll Learn Inside Modern Discovery

The POV-Led Discovery Approach

Transform how you open calls with a powerful point of view that instantly differentiates you from 90% of sellers.

“Why Change, Why Now, Why Us” Framework

The psychological triggers that move prospects from “interested” to “I need this now.”

The Psychology of Buying Decisions

Master the 5 psychological principles that influence how prospects make decisions:

• Cognitive Reframing
• Loss Aversion
• Active Listening
• Disrupting Status Quo
• Future State Visualization

Modern Multi-Threading

The exact scripts and approach Brian used to connect with the right people before his first call – giving him insider intelligence his competitors never had.

Executive-Level Engagement

The 4-step framework for instantly establishing credibility with C-suite executives and keeping them engaged.

AI-Enhanced Discovery

15+ AI prompts and frameworks that help you prepare faster and uncover deeper insights (without losing the human touch).

The “My Biggest Concern” Technique

The counter-intuitive approach to addressing risks that actually accelerates deals rather than derailing them.

The CFO Buying Checklist

Align your discovery with the 9 critical factors CFOs use to evaluate purchases.

What You’ll Get

• eBook(s)
• Available in PDF format

How to use your file(s):

• Download
• Enjoy